Leon G.Schiffman Primary Author mixed material bibliography New Jersey Pearson 2015 en English

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xiv,541 hlm 25,5 x 21,2 cm Segmentation,Targeting,and positioning Measure of Message Effectiveness Diffusion of Innovations Word-of-Mouth and Opinion Leadership 658.812 013237093x Library LSPR Institute of Communication and Business Amani Library Management System 658.812 Sch c MKT00920Sp LSPR Sudirman Park (4) 658.812 Sch c consu.jpg.jpg 2718 2020-02-05 18:13:20 2022-01-31 11:47:45 machine generated